Our story

Chilli Chums was born from a simple thought:

Cute food plushies were everywhere.

The food we grew up with wasn’t.

We’d seen croissants, burgers, sushi and dumplings turned into adorable plush toys. But the South Asian snacks we grew up loving — like the samosa — were missing. So we decided to change that.

Whether you grew up with these flavours or discovered them later, Chilli Chums is here to bring South Asian food culture into plush form.

Chilli Chum [noun]

A small, cuddly creature, inspired by South Asian snacks, who exists purely to keep you company and make you smile.

Likes hugs. Dislikes sticky fingers.

So We Started With The Samosa

We had a million different snacks ideas to bring to life, but we decided to go with the humble samosa. Loved by billions around the world and the perfect comfort food and comfort buddy!